Why is DrivingMBA So Expensive?

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ValueI am well aware of the fact that we have a reputation for being “expensive” so I am going to address that issue in this article. DrivingMBA has been in business since 2003 and our offerings evolved over the years to the full service that we offer today. When we first started we thought we would only offer simulation to augment traditional driver training offered by some high schools and other driving schools. We learned early in the process, however, that parents wanted the convenience of a one-stop shop. We partnered with two different driving schools over the years so that we could offer on-road with our simulation training. In 2007 we ran into roadblocks and when we opened our Chandler site we were forced into becoming a full service driver training school. That was probably the best thing that happened as we were able to train our instructors the way we wanted and we gained control of the quality of every aspect of the training students received.
So, why is it that when you compare DrivingMBA to other driving schools we cost more. It is about value. I know what my fellow competitors offer, I know a lot about how people in this industry run their business and what I will say is “we don’t follow the norm.” We have, on occasion, hired individuals that have worked for other schools and they can tell you first hand the difference between DrivingMBA and the other schools. Randa Williams is a current trainee and she worked for another school. Most schools would have had her working solo within a week. Randa is in her 6th week of training and will have logged over 100 hours of training before she is solo teaching students. That is true of every instructor that comes to work for DrivingMBA. We offer exceptional value, exceptional high touch customer service and exceptional training. We truly are a driver tutoring facility. We tutor our students to be safe and responsible drivers. We don’t teach them just enough to pass a test. That, my friends, is the significant difference between DrivingMBA and other driving schools.
From the very beginning we have aligned our curriculum to National Training Standards. The State of Arizona curriculum standards were non-existent until just this past year. We have developed a culture of continuous improvement so as we learn more about what we need to teach and what methods work best for students, we make the necessary changes. We have two simulation labs with expensive equipment so that we can provide training in a safe and controlled environment. We focus on the whole student – their beliefs and attitude about driving, their learning style, their support system so that we take every opportunity possible to shape that student into a skillful, respectful, safe young driver.

With all that we have incorporated into our process to develop our training into the best training you can find anywhere in the country, the cost is, for our most expensive package, $44.00 per hour. You can’t find a tutor for any subject for $44.00 an hour.
The question you need to ask yourself is: how much is my child’s safety worth in time and in money? How much do you spend on the school they attend if they are in private school, or sports or other extracurricular activities they are in? Are these things really worth more than providing them the very best training for a life skill that has life or death consequences if not executed properly?

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